focusing knob 33 larger image than other VM viewers (7.35x) internally lit. Ratings for alternate listings (with a tour versus without) were aggregated to understand the impact of virtual tours on interest in the featured business. Model D View-Master Viewer lighted - focusing black bakelite - with logo w/upgraded halogen bulb - no box The most DELUXE viewer made by View-Master, 1954-1972, with special features.After viewing each listing, respondents were instructed to rate their interest in booking a reservation.
Note: Presentation of alternate listings were randomized evenly and consistently throughout the field.1 listing with a virtual tour + 1 listing without a virtual tour.1 hotel listing + 1 restaurant listing and.Originally not intended to be a children’s toy, more than one billion reels for the View Master have been issued since it was invented in 1939. Respondents were asked to view one of the different versions for each business (in a randomized order). Now part of the National Toy Hall of Fame of the USA, the View-Master 3D Viewer is a classic toy which has been popular since its inception.Different versions of a local business listing (one for a hotel, the other for a restaurant) were created to include basic info, photos and/or a virtual tour (the same media were used to create each version).The Smurfs - View-Master 3-D 3 discs set - Baby Smurf. An online survey was conducted with consumers who had searched online for a restaurant or hotel within the previous 30 days (using any device).Ĭollected between July 21st and August 2nd, 2015. Type : 3-D viewer + 3 discs of 21 3-D pictures Size : 4x3inchMaterial : PlasticYear : 1980sOrigin : USA/EuropeCondition : Good condition - see pictures for more details.
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